CASE STUDIES

What changed, and for which kind of operation

RecurPost publishes 15 customer case studies. Each one names a business, the publishing constraint that hurt it, the workflow it adopted, and the result it recorded.

This page indexes all 15 by the shape of the operation rather than by industry. Find the profile whose account count and platform mix look like yours, then read that case.

15 documented customers

5 operation profiles

6 with published figures

What a RecurPost case study documents

A RecurPost case study names the business, its before state, and the workflow it adopted, then reports the result that followed. RecurPost publishes a fourth part that most social proof skips: the conditions the result depends on.

Most social proof fails that standard. “Increased engagement” with no baseline, no timeframe, and no account count is a sentence rather than evidence. A reader cannot tell whether the figure came from a solo account posting twice a month or from an agency running 40 client profiles. Both get written up the same way.

RecurPost applies the standard where the customer agreed to publish figures. Honni Hayton reported a 50% increase in social media interactions. Pilates on Collingwood Street reported a 25% increase in bookings.

Not every documented customer reports a percentage. Salon Business Coach, John Ellis at Wellis Technology, and Diane Foisy report workflow change instead: work that used to happen by hand stopped happening by hand. RecurPost keeps these two kinds of evidence apart on this page. A percentage and an eliminated task do not average into one number.

Which documented operation matches yours

RecurPost’s 15 documented customers fall into five operation profiles. Account count, platform mix, and whether anyone approves a post before it publishes are what separate them.

The profile matters more than the industry. A Toronto calligrapher and a Queensland counsellor run the same operation shape: one brand, one person, no approval step. Their results look alike for that reason, and neither of them predicts what an agency will see.

• Multi-brand studios: Several brands from one seat
• Agencies & consultants: Publishing for clients
• Single-location services: One brand, one team
• Independent creators: With a content backlog
• In-house marketing team: At a product company

Multi-brand studios running several brands at once

RecurPost documents four operations that publish for more than one brand from a single seat.

Orbital Media

6–8 failed posts/week → almost none

Video, podcast, and social content for five in-house companies plus outside clients.

• BEFORE Founder John C. Morley ran several schedulers at once and lost 6 to 8 posts a week to publishing failures.
• AFTER Cut failures to almost none within 60 days; scheduling moved from hours across multiple tools to minutes in one.

How Orbital Media eliminated failed posts →

Digital Ivan

+40% consistency · 3–5x reach

Ivan Jimenez’s social media advisory brand, plus AdmitMatch.ai as a second content operation with its own library.

• BEFORE The manual content hamster wheel, across two brands.
• AFTER 40% better engagement consistency and 3x to 5x more reach per post after resurfacing proven content.

How Digital Ivan runs two brands from separate libraries →

Empowered Transitions Counseling

Latisha is a licensed therapist in Georgia who also runs a website design business for other therapists.

• BEFORE Scheduled both businesses through Canva and by hand.
• AFTER Manual posting time dropped sharply once both content sets lived in one library. No percentage published.

How Latisha consolidated two businesses into one schedule →

Roberta Piket

Performs as a jazz musician and runs Geek Girls IT Services, keeping two audiences apart with separate content streams.

• BEFORE Two careers, two audiences, blog posts to pull in by RSS.
• AFTER More engagement and better gig attendance, with no published figures.

How Roberta Piket publishes for two careers →

Agencies and consultants publishing for clients

Four documented operations coordinate multi-network client publishing through RecurPost.

Jen Vazquez Media

IG comments +5,985.71%

Marketing agency specializing in Pinterest, coaching, and brand visuals. Publishes to Pinterest, Instagram, Facebook, TikTok, LinkedIn, and Google Business Profile.

• BEFORE 2 Reels a week, Tailwind for two networks, the rest posted by hand.
• AFTER Instagram comments rose 5,985.71% and LinkedIn posts published rose 4,777.78%.

How Jen Vazquez Media scaled multi-platform publishing →

Wellis Technology

John Ellis runs an IT management company that also handles social media for client organizations.

• BEFORE Daily manual posting capped how many clients the team could carry.
• AFTER Took on more client social work without hiring. The case publishes no percentage.

How Wellis Technology added client accounts without hiring →

Jackson Calame

Consulting firm for legacy-driven entrepreneurs; most content starts as a podcast.

• BEFORE Podcast episodes sitting outside the publishing schedule.
• AFTER Episodes pulled in by RSS and recycled through content libraries; stronger engagement without published figures.

How Jackson Calame turns podcast episodes into a queue →

Jill Anderson

Builds custom WordPress websites and markets her own practice, mostly on LinkedIn.

• BEFORE Posted manually and went quiet during client projects.
• AFTER Her blog feed now posts itself and her LinkedIn profile stays active every week.

How Jill Anderson kept LinkedIn active during client work →

Single-location service businesses

Four service operations with one brand each and one person or a small team publishing.

Pilates on Collingwood Street

+25% bookings

Community fitness studio running class schedules, exercise tips, and member testimonials.

• BEFORE The team posted when it could and struggled to stay consistent.
• AFTER A 25% increase in bookings and a 20% increase in engagement.

How Pilates on Collingwood Street raised bookings 25% →

Honni Hayton Counselling

+50% interactions

Sole proprietorship in Southeast Queensland serving women navigating work-life balance.

• BEFORE Honni managed everything by hand.
• AFTER Interactions rose 50%, client consultations doubled, and the practice won an Excellence in Business Award in Professional Services.

How Honni Hayton doubled client consultations →

Salon Business Coach

Coaches hair and beauty salon owners across New Zealand from four accounts on three platforms, including a Facebook Group and a personal profile.

• BEFORE Two of the four accounts cannot be published to automatically by any tool — Meta retired Group API posting.
• AFTER RecurPost sends a phone notification at post time and a tap publishes it. Better community interaction, no figures.

How Salon Business Coach publishes to Groups and profiles →

Calligraphy by Diane

Diane Foisy has provided specialized calligraphy services in Toronto since 1999.

• BEFORE Posted only when she could step away from commissions, so her profiles went quiet for stretches.
• AFTER More engagement and a wider customer base across an eight-year run on RecurPost, with no published numbers.

How Calligraphy by Diane stayed visible between commissions →

Independent creators with a content backlog

Two creators turning a large existing catalogue into a steady queue.

Dustin Miller (PolyInnovator)

24,000 monthly YT views

Built PolyInnovator in 2017 across YouTube, Instagram, Pinterest, and Spotify.

• BEFORE More than 2,000 unpublished short-form clips; earlier tools were too limited or too complex for distribution at that size.
• AFTER Bulk upload cleared the backlog into a queue; 24,000 monthly views on YouTube with comparable traffic on Instagram and Pinterest.

How Dustin Miller published a 2,000-clip backlog →

Michael Oeming

Award-winning comic creator publishing to X, Facebook, Instagram, and Bluesky.

• BEFORE Promotion ate drawing time, and other schedulers were slow to support Bluesky.
• AFTER A steady lift in likes, comments, and click-throughs while his queue stays active. No published figures.

How Michael Oeming promotes books without losing drawing time →

In-house marketing teams at product companies

One documented team, one product company.

Flippa

North America marketplace for buying and selling websites, apps, and online businesses.

• BEFORE Ran Hootsuite and rebuilt the same queues by hand every week — exhaustive work that pulled the team off strategic projects.
• AFTER Higher engagement with no published figures, and the team back on strategy.

How Flippa stopped rebuilding weekly queues by hand →

A reader whose account count and platform mix sit inside one of these five profiles can expect comparable workflow mechanics. RecurPost’s documented gains come from account count. A single brand account publishing to two platforms will not produce the coordination savings Orbital Media and Wellis Technology recorded, because there is no coordination to save.

What changed, measured

RecurPost’s documented customers report two kinds of measured change. Publishing reliability is one. Publishing throughput is the other.

Figures above are customer-reported and published on each linked case study page.

Orbital Media’s result is the one that traces to a named mechanism. RecurPost handles more than 850 documented platform error conditions, including image dimensions the platform rejects, tokens that report expiry falsely, video codecs a network will not accept, and Google Business Profile posts that get rejected after an initial acceptance. RecurPost flags the failure and retries rather than leaving the post sitting in a queue marked as sent. That is why 6 to 8 weekly failures became almost none instead of becoming four.

Percentages on this page are anchored to each customer’s own starting point. Jen Vazquez Media went from 2 Reels a week to a daily multi-platform schedule, and a starting point that low is what produces a four-digit percentage. An agency already publishing daily across six networks will not see LinkedIn posts rise 4,777%. The gain compresses as starting volume rises. Read the before state rather than the percentage.

The workflows that produced these results

RecurPost’s documented customers name specific workflows, and the same few recur across profiles.

• BULK SCHEDULING: Cleared a backlog of more than 2,000 clips into a live queue (Documented by Dustin Miller, Michael Oeming)
• BEST-TIME SCHEDULING: Held podcast promotion at a daily cadence (Documented by Orbital Media)
• CALENDAR & APPROVAL QUEUE: Gave clients a review step before anything published (Documented by Orbital Media)
• UNIFIED SOCIAL INBOX: Kept replies in one place across accounts (Documented by Orbital Media)
• AI HASHTAG SUGGESTIONS: Removed per-post tag research (Documented by Orbital Media, Latisha)
• PLATFORM-SPECIFIC CUSTOMIZATION: Let one idea publish correctly to six networks (Documented by Jen Vazquez Media)
• RSS IMPORT: Turned podcast and blog output into scheduled posts (Documented by Jackson Calame, Roberta Piket, Jill Anderson)
• MOBILE PUSH PUBLISHING: Published to a Facebook Group and a personal profile, which no tool can automate (Documented by Salon Business Coach)
• RECURRING & SEASONAL LIBRARIES: Kept proven posts in rotation (Documented by Digital Ivan, Diane Foisy, Flippa, Honni Hayton)

RecurPost onboards client accounts by emailed link invite. The client signs into their own account and authorizes access, so no password changes hands. Agencies in these cases add client accounts without collecting or rotating credentials, which is where multi-client onboarding usually stalls.

These workflows produce the documented results where a team publishes to three or more platforms with different format rules. A team pushing identical copy to two platforms recovers little from platform-specific customization, because there is nothing to customize. Full mechanics for each of these live on RecurPost’s publishing workflow features pages.

Where RecurPost did not fit

RecurPost’s documented gains concentrate in operations with high account counts and an approval step. Three situations sit outside that pattern, and this page holds no evidence for them.

Single brand, one or two platforms

Orbital Media’s gain came from consolidating publishing for five companies. Jen Vazquez Media’s gain came from six networks. Take the account count out and the coordination savings leave with it. A creator running one personal account gets a scheduler — genuinely useful and much smaller than what the agency cases describe.

Paid campaign management as the primary job

RecurPost boosts posts and manages Facebook and Instagram ad campaigns, but no documented customer on this page ran RecurPost as their main ads platform, so nothing here speaks to it.

Content-production bottlenecks

Every case on this page starts with content that already exists. Dustin Miller had 2,000 clips. Jackson Calame had podcast episodes. Jill Anderson had a blog feed. RecurPost moved existing output onto a schedule. RecurPost did not create the output.

How these results were collected

RecurPost collects these figures from the customers themselves. Each case study carries the customer’s own reported numbers, platform analytics screenshots where the customer supplied them, and the measurement window where the customer stated one. Orbital Media’s window is the first 60 days. Jen Vazquez Media’s percentages carry no stated window. Where a customer reported no figure, this page says so rather than substituting a phrase like significant growth.

Frequently asked questions

What does a RecurPost case study measure?

A RecurPost case study measures the customer’s before state, the workflow they adopted, the result they recorded, and the conditions under which that result applies. Orbital Media’s before state is 6 to 8 failed posts a week across multiple schedulers. Its result is almost no failures within 60 days. Its condition is a studio publishing for five in-house companies plus clients.

Which kinds of business are documented in RecurPost’s case studies?

RecurPost documents five operation profiles across 15 customers. Multi-brand studios and dual-business owners appear four times, including Orbital Media with five in-house companies. Agencies and consultants publishing for clients appear four times, including Jen Vazquez Media across six networks. Single-location service businesses appear four times. Independent creators appear twice and one in-house marketing team appears once.

How much did RecurPost reduce failed posts for Orbital Media?

RecurPost reduced Orbital Media’s failed posts from 6 to 8 per week to almost none within the first 60 days. RecurPost handles more than 850 documented platform error conditions and retries a failed post instead of leaving it in the queue marked as sent. Orbital Media had been running several schedulers with manual uploads before the switch.

Are RecurPost’s case study results typical?

RecurPost’s published percentages are anchored to each customer’s own baseline, so they are not a typical result. Jen Vazquez Media posted 2 Reels a week before adopting RecurPost, which is why its LinkedIn publishing figure reads as 4,777.78%. An operation already publishing daily will see a much smaller percentage from the same absolute increase. Several documented customers report no percentage at all.

Which RecurPost plan do the documented agencies use?

RecurPost’s Agency plan covers 20 social accounts for $79 per month and is the plan sized for the multi-account operations documented here. Team members are a separate add-on at $20 per month each, so adding a coordinator does not multiply the per-account cost. The case studies do not publish each customer’s plan.